COOKIES & TRACKING POLICY (RoofMetric)
Effective date: October 28, 2025
About us. RoofMetric is owned and operated by Virra Marketing, Inc. (“Virra”).
What are cookies and tracking technologies?
Cookies, pixels, SDKs, local storage, and similar tools store or access information on your device to operate the site, measure use, personalize content, and deliver/measure ads.
How we use them
• Strictly necessary: security, network management, consent logging, load balancing.
• Functional: remember preferences and form progress.
• Analytics/performance: understand usage (e.g., Google Analytics).
• Advertising/retargeting: measure performance and deliver relevant ads (e.g., Meta pixel, Google Ads, LinkedIn, Microsoft Advertising).
Specific partners (examples, may change)
• Analytics: Google Analytics.
• Advertising: Google Ads/Tag Manager, Meta (Facebook/Instagram), LinkedIn, Microsoft Advertising.
• Consent verification: ActiveProspect TrustedForm (store session metadata to document consent).
Your choices
• Use our cookie banner/settings to accept/decline non‑essential cookies.
• Manage via browser settings (block/delete cookies).
• Use platform ad settings (Google/Meta, etc.).
• Global Privacy Control (GPC): where legally required, we treat GPC as a request to opt‑out of sale/share/targeted advertising.
• Opt‑out links may include industry tools (e.g., NAI/DAA) and “Your Privacy Choices” on our site.
Note: Blocking cookies may impact functionality.
Retention
Cookie lifetimes vary (from session‑only to ~24 months). Server‑side logs and consent artifacts may be retained longer for compliance.
Changes & contact
We may update this Cookies Policy.
Questions: info@roofmetric.us